A clear picture of the jobs to accomplish with a digital product is always a helpful starting point. Through our process, we look to gain a comprehensive understanding of the solution’s users, learning about their needs, goals, and challenges. We can use this knowledge to validate whether these features and functionalities align with the user's expectations. We aim to help you shift from a feature-centric perspective to a user-centric perspective, as this enables us to move from building a product right and building the right product.