Picture of a row of shopping carts used for ecommerce

User experience is key

E-commerce is all about making it easy for consumers to find what they need. Effective UX plays a critical role in increasing visitor engagement, conversion and retention. Below, are some key things to consider when looking at the user journey.


Give your visitors a tailored experience by showing them dynamic content based on browsing behaviour, purchase history, demographics and other user-specific patterns.


Users can’t buy what they can’t find. Increase conversion by displaying the most relevant results and make the search process painless.


Navigation should be tailored according to the type of products/services being sold. Some things to consider include, types & number of categories, number of drop down items, call-to-action button placements, shortcuts etc.

Checkout process

Depending on the device, the checkout experience should be different. The flow on a mobile app should look and feel different compared to the flow on a website. Make the checkout process easy and painless to reduce the rate of cart abandonment.
sengled logo

Read our Sengled case-study to find out how our UX and UI designs helped reduce product returns by 50%.

Features to consider

Here are some integrations to consider to enhance the user experience of your website/app.

Example of an e-commerce website on product page

AI + chatbots

Keep your visitors engaged with answers tailored to their needs and removing their blockers to making a purchase.

AI recommendation systems

Show your visitors personalized results based on their preferences.

Voice search

With voice search on the rise, optimize your app or website to accommodate this new form of shopping.

AR experience

Provide visitors with a more immersive experience to help bridge the gap between online and offline.

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